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In September 2024, Newmark Watch Company implemented its first significant price increase in nearly five years. Whilst a vast majority of you understood and supported our reasonings, understandably some customers have voiced concerns, and today we want to address those directly, clarify any misconceptions, and explain the reasons behind this decision.
Why did we increase our prices?
The simple answer is that it was necessary. Over the past five years, global manufacturing costs have escalated significantly. Every aspect of creating and delivering a watch—materials, labor, import fees, shipping—has seen a steady rise. In previous years, we absorbed these increasing costs without passing them on to our customers, but this model was no longer sustainable when it came time to restock our Heritage Collection.
Alongside the above it’s important to note that in its previous iteration, before being brought back into family hands, the company was simply not making enough money to survive long term. If Newmark was going to survive as a sustainable business, it needed an overhaul and unfortunately a part of that was a price increase.
A Legacy Worth Protecting
Newmark is not just another micro-brand in an increasingly crowded market. We are a British watchmaking legacy with deep roots and a storied history, and maintaining that legacy requires careful stewardship. In a time where new micro-brands appear almost daily, few can claim the heritage, craftsmanship, and enduring history of Newmark. We owe it to our customers—and to the name itself—to ensure that Newmark remains not just a brand of the past, but one with a vibrant future.
Beyond the Micro-Brand Category
Our vision has always been to place Newmark in its rightful place among respected, long-standing British watchmakers. We are not interested in competing with brands that cut corners or offer subpar, cheaply made products. Newmark watches are crafted with parts, materials, and mechanisms found in considerably more expensive watch brands. Even after the price increase, our timepieces represent great value for money, offering quality that far exceeds their price tag. These changes are vital for ensuring that we continue to bring you watches that combine heritage and high-quality craftsmanship for years to come.
We Did Everything We Could to Give You Time
We understand the frustration of those who missed out on purchasing before the price increase. However, we want to stress that we did everything in our power to inform our community. Over 200 reminders went out via social media posts, blog articles, and email newsletters leading up to the 31st August 2024 cut-off. We even offered free worldwide postage for a limited time and introduced Klarna 0% finance to make purchasing as accessible as possible. Hundreds of customers took advantage of this opportunity, and for that, we are truly grateful.
Looking Forward
While we have addressed the reasons behind the price increase, we also want to take a moment to thank those who continue to support and champion Newmark Watch Company. Your loyalty means everything to us and we are working hard to ensure it is rewarded. As we look ahead, we are excited to share that new models, Newmark straps, and exciting collaborations and sponsorships are on the horizon—ensuring that the Newmark name is firmly back where it belongs.
Thank you for being part of our journey and for believing in the future of Newmark Watch Company. We can assure you the best is yet to come.
